H&M Conscious Exclusive SS18

It’s that time of the year again! The H&M Conscious Exclusive collection has arrived!

Last year was all about romance, feminity and fluidity (remember my rooftop shoot?), while this year a large part of the collection feels more sophisticated and even a bit tailored. For my personal campaign I opted for a strong, almost weird silhouette with very rich details and fabrics that still oozes Pielaun.

And, as we all know by now, these pieces do not only look amazing, they’re sustainable as well! These super long trousers in a beautiful shiny baroque flower print are made from recycled polyester, while the large striped blouse is a 100% organic cotton. Something we can only applaud!

Find the entire collection at H&M right now. Let me know what you think of this look, and if you’re going to buy something from this collection!

Photos by Jana Germanus / Make up by Kim Theylaert / Production by Matthieu Colpaert / Styling by me / Location: Atelier Turquoise

This post was created in collaboration with H&M. However, all words are my own and I only work with brands I really love and think you will too! Thank you for supporting the business that help bring fresh content to you every day and make Polienne possible.