H&M x Erdem: the first look!

The word is out! After our Studio Collection and Fall Fashion campaign, H&M and I have teamed up for their new guest collection by Erdem! The designer is known for his use of experimental materials, vibrant prints and a mix of delicate with the bold and that is VERY clear when you take a look at the H&M x Erdem collection.

I picked 3 of my fave Erdem looks and styled them in the coolest castle setting, keeping in mind the stunning campaign imagery. My first look consists of an amazing oversized check coat with a royal high collar blouse and super cool floral combat boots. We finished the look with a sleek elegant hairdo and dark nails.

Let me know what you think! Will you be shopping H&M x Erdem on November 2?

PHOTOS by Jana Germanus / MAKE-UP & HAIR by Kim Theylaert / PRODUCTION by Matthieu Colpaert / LOCATION by Wolvenbos