H&M Studio AW18, part 2

The countdown has begun — tomorrow the H&M Studio AW18 finally launches in store and online! And although I’ve already showed you all of my fave looks in this video, I thought it’d be fun to quickly share the photos too.

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H&M Studio AW18 — the video

Yesterday I’ve shared look 1 of my H&M Studio selection with you, and today you can see sneak peeks of all outfits! And yup, that’s Justine I’m taking a stroll with 🙂

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H&M Studio AW18 soon to arrive!

When looking at my two previous “wishlisted” posts, this look perfectly reflects my current taste in Autumn dressing. Think chunky fabrics, sleek shapes and rich colours. And this then seamlessly brings us to H&M Studio!

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H&M Studio SS18

It’s here, it’s here! Last season the H&M Studio collection was all about neutrals, sharp cuts and thick, sturdy materials (see what I’m talking about right here), but this time, it’s quite the opposite. Think bright colours, big eye-catching prints and breezy textures that instantly get you ready for Summer. And since my H&M lovestory…

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Backstage at my H&M campaigns!

If you’ve ever wondered how a shoot looks from behind the scenes… Here’s a little report I did on my latest H&M campaigns! You’ve seen my H&M Studio campaign here and here, and the Fall Fashion one is coming out TOMORROW. Keep an eye on the blog for the full shoot tomorrow morning and let…

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Polienne x H&M Studio, part II

And here we’ve got part two of the amazing H&M Studio shoot I did! The dress and the coat were instant favourites when I spotted them at the H&M showroom so they obviously had to join me to our forest shoot. The wool coat is simply the most ultimate Autumn basic, while the structured dress is weirdly…

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Polienne x H&M Studio

The word is out! H&M and I teamed up to shoot my favourite pieces from the H&M Studio AW17 collection! When I saw the H&M Studio images a little while ago, I instantly connected with nearly every piece of the collection: the soft fabrics used, the neutral colours and check prints and the raw nature photography immediately…

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Print clashing 2.0

Last month I showcased several ways of wearing my beloved ZARA trousers with leopard print, with which I tried to convert you guys to the “leopard is a basic” principle. And basics can be combined with prints, right? I channeled my inner Lizzy VD Ligt  and threw in an eclectic vibe in which I felt surprisingly comfortable. In…

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